Publishing Tricks and Tools of the Trade
Posted by snafu on 09/28/08 in Business
I had the opportunity to work for a short time period as the receptionist of a small publishing house. This was a place that published books as well as marketing materials for other local businesses. During the time that I worked there, I learned a few different tricks of the trade.
The main thing that I learned about was how important marketing is to any business. I learned this through dealing with the clients that the publisher helped out in terms of publishing promotional and marketing materials. Through conversations with these clients, I learned about integrated marketing (web and print marketing combined) as well as about how to use mailing services to attract more business.
I didn’t just learn from our clients during the time that I worked for this company, though. I did learn from the publisher itself. I learned about how on demand printing works which turned out to be invaluable information when I started working in the business of writing. That marketing stuff came in handy, too. It just goes to show you that your experiences always provide you with an important education even if you don’t have the ability to really realize it at the time.
Technorati Tags: mailing services, on demand printing, integrated marketing
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